Create a campaign that targets individuals that think all-in-one products are less desirable than single use products. 

This campaign focuses on sustainability by highlighting how one product can serve many purposes, reducing unnecessary waste and overconsumption. It emphasizes that choosing versatile, eco-friendly products helps consumers simplify their routines while lowering their environmental impact. 

By promoting the idea of "buy less, waste less, get more", Dr. Bronner’s reinforces its commitment to sustainability and conscious living for those who might normally use more single use products.